Ali Abuelhassan

ali abuelhassan

What I do best

Small-business software, commerce, onboarding, design systems, and adoption problems.

Experiment 01 — Hero copy

What the first line of this page is doing.

Every visitor sees one of 6 hand-written opening lines, picked uniformly at random and kept stable for that session. I measure how often the visitor scrolls past the hero and how long they stay on the page.

The variants are drafted in a chat with AI, then reviewed and committed by hand. Nothing is generated at request time. The meta-system is the point: a portfolio that watches itself work.

#VariantViewsScrolledAvg time
01I make messy products clearer, easier to trust, and easier to run.0
02I turn product chaos into deliberate design systems.10%
03I help founders ship products that feel inevitable.367%
04I design the spine of products that outgrow their founders.1100%
05I build the design operating system behind serious products.0
06I make early-stage products feel like category leaders.450%

Counts refresh every 60 seconds. A leader dot appears once a variant has at least 20 samples, to avoid celebrating noise.