
ali abuelhassan
What I do best
Small-business software, commerce, onboarding, design systems, and adoption problems.
Experiment 01 — Hero copy
What the first line of this page is doing.
Every visitor sees one of 6 hand-written opening lines, picked uniformly at random and kept stable for that session. I measure how often the visitor scrolls past the hero and how long they stay on the page.
The variants are drafted in a chat with AI, then reviewed and committed by hand. Nothing is generated at request time. The meta-system is the point: a portfolio that watches itself work.
#VariantViewsScrolledAvg time
01I make messy products clearer, easier to trust, and easier to run.0——
02I turn product chaos into deliberate design systems.10%—
03I help founders ship products that feel inevitable.367%—
04I design the spine of products that outgrow their founders.1100%—
05I build the design operating system behind serious products.0——
06I make early-stage products feel like category leaders.450%—
Counts refresh every 60 seconds. A leader dot appears once a variant has at least 20 samples, to avoid celebrating noise.