$1.5M recovered
Generated + recovered $1.5M in revenue by unblocking critical adoption breakdown and shipping a free trial experience for the Wealth Management platform.
ali abuelhassan
Product designer working on fintech, trading systems, and financial workflows.
Experience Across···
Sage
nitrogen wealth
ServiceNow
Acme Markets
Designing
systems that
move
billions.
For 8 years, I've designed financial flows that help people understand and act on money.
I've led design for teams building growth-led, scalable financial software across accounting, compliance, and trading systems used by finance teams and millions of consumers.
selected workFinancial products
Financial products
at scale.
+$0.50 AOV × 4M shoppers
Many rounds of user and A/B testing experimentation to increase average order value by 50 cents across 4M shoppers with an e-commerce mobile app redesign.
AI Invoicing for 50K 🇫🇷 SMBs
Shipped an AI-powered accounting workflow for French SMBs, enabling self-serve adoption ahead of 2026 e-invoicing mandates.
Spend Management Mobile Strategy
Delivered a consumer-grade mobile experience across 3 enterprise teams for a spend management tool used globally.
0 → 3-person design org
1st designer where I built and scaled the design system, process, and team to 3 people for a financial literacy tool. Redesigned onboarding to reposition the product.
$1.5M recovered
Generated + recovered $1.5M in revenue by unblocking critical adoption breakdown and shipping a free trial experience for the Wealth Management platform.
+$0.50 AOV × 4M shoppers
Many rounds of user and A/B testing experimentation to increase average order value by 50 cents across 4M shoppers with an e-commerce mobile app redesign.
AI Invoicing for 50K 🇫🇷 SMBs
Shipped an AI-powered accounting workflow for French SMBs, enabling self-serve adoption ahead of 2026 e-invoicing mandates.
Spend Management Mobile Strategy
Delivered a consumer-grade mobile experience across 3 enterprise teams for a spend management tool used globally.
0 → 3-person design org
1st designer where I built and scaled the design system, process, and team to 3 people for a financial literacy tool. Redesigned onboarding to reposition the product.
Designing AI-driven accounting compliance for French 🇫🇷 finance teams.
At Sage, I drove design for an AI-powered accounting workflow that integrated VAT compliance and e-invoicing into Sage's broader ecosystem. The work simplified a high-friction regulatory process and helped modernize financial operations for businesses facing new compliance requirements.
View case studyFree Trial minus
custodial friction
= $1.5 Million
At Nitrogen, I redesigned the trading dashboard and trial experience to reduce adoption friction in wealth management workflows. The work helped advisors understand value faster, increased trade activity, and recovered more than $1.5M in lost revenue.
View case study$100 AOV
with
better browsing.
At Acme / Albertsons, I redesigned the mobile product browsing experience for millions of shoppers. The work improved category navigation, product discovery, and the experience, making it easier for customers to find what they need and add more to cart.
View case studyFinancial literacy from
0 to 1.
I was the first designer, where I built out our design process, design system and grew the team to 3 people.
This helped us deliver scalable, guided financial education tools, like mortgage and credit card calculators, which positioned the product much more competitively in the market, and ultimately acquisition a few years later.
I led the redesign our onboarding to be a CFP-caliber financial wellness assessment, contributing to $300K+ in additional annual revenue with key partnerships.